In several of the country's Assembly elections, SCL helped parties target their audiences based on factors such as caste, while also aiding candidates in the 2009 Lok Sabha polls, according to documents made public by Christopher Wylie, the Cambridge Analytica whistle-blower who on Tuesday highlighted the company's "extensive" work in India, and named the Congress as its client.
Wylie is the Canadian whistleblower who helped to reveal how his former employer, Cambridge Analytica, used data generated by a third-party app on Facebook to generate profiles of 50m people, in an act that may have tipped the USA presidential election and the Brexit referendum in 2016.
When probed by Farrelly about Cambridge Analytica's role in India, Wylie said that the firm has offices and employees in the country and offered to produce documents related to the firm's operation in India. He also criticised CA for running campaigns in "struggling democracies", which he called "an example of what modern-day colonialism looks like".
Tyagi, shortly after the Facebook data theft controversy broke, told The Wire that SCL and Cambridge Analytica would use their experience and the work they had done in India to pad up their resume while "pitching to a big client".
The data disclosed in the tweet, purportedly taken from the SCL Group website, said that the firm has a database of over 600 districts and seven lakh villages.
Slide decks and promotional material released by Wylie show that SCL allegedly influenced elections pan India and across party lines.
The newly released documents sparked an outcry in India, where the government formally asked both Cambridge Analytica and Facebook in the past week whether Indian citizens' personal data had been compromised or used to affect the outcome of elections. I believe their client was Congress but I know that they have done all kinds of projects.
SCL's activities in India, as per the list, dates back to 2003 when it carried out two projects - a psephological study and opinion polling for a national party to identify swing voters and in another a party's audit and a study of its key voters in a particular state.
"Rahul Gandhi needs to apologise to the nation for trying to subvert India's election process using the Brahmastra of Cambridge Analytica".
Christopher Wylie, the 28-year-old Gay Canadian Vegan whose allegations against Cambridge Analytica have prompted investigations around the world may well prove to be a complete idiot. "But they do have offices there, they do have staff", Wylie said under oath.
With Wylie's help, Cadwalladr revealed how CA scooped up data from millions of Facebook users in the US. One report stated that Tyagi had "accompanied Cambridge Analytica CEO Alexander Nix and his team while they were in Delhi". Another company under the umbrella of SCL Group worked for the Leave campaign before the UK's Brexit vote. "We've heard loud and clear that privacy settings and other important tools are too hard to find and that we must do more to keep people informed", the company said.
The revelation has also anxious lawmakers in the United States and the United Kingdom about the extent to which Cambridge Analytica influenced voters during the 2016 US elections and the Brexit referendum earlier that year.
Apple chief executive Tim Cook has also hit out at Facebook's policies, describing users' privacy as a "human right".
Facebook has announced a raft of new changes to its privacy settings, designed around giving users greater control of their data and what they share with Facebook and with others.