The #deletefacebook movement took off following the revelations that Facebook had shared, without their explicit consent, the personal information of 50 million users with a Cambridge psychologist, which had later ended up in the hands of the election consultancy Cambridge Analytica.
Even though the company's founder apologised for the mistake, Facebook seems to have lost the trust of not only its users but also advertisers and key shareholders who have continued to sell shares of the company whose market value plummeted by Dollars 58 billion within a week.
Facebook is facing the most serious crisis in its 14-year history as it deals with fallout from a major leak of user data to political consultants associated with the 2016 Trump campaign.
"They're being very deft and creating the illusion of trust", said Scott Galloway, a New York University professor of marketing.
While some Facebook users have been protesting its actions by deleting the app, investors have been dumping the stock.
Wylie says the firm sought Facebook information in order to build psychological profiles on a large portion of the USA electorate.
"I said these are the areas where the company is exposed and user data is still at risk".
It's just not a question that Facebook seems to want to address. But there are no signs, so far, that users or advertisers are abandoning Facebook in droves.
The company has lost $US58 billion in value this week, in the wake of the allegations.
Claims that the data acquired by CA may have been used as part of Donald Trump's 2016 presidential campaign sparked an global backlash against Facebook when they emerged last week.
The non-profit organization says it is "pressing pause" on Facebook advertising, at least until the social network strengthens its protections of user data.
Here's a suggested item for your weekend to-do list: review what apps have access to your Facebook data, then start deleting.
Both Facebook and CA have denied any wrongdoing. Now we're limiting the data apps get when you sign in using Facebook.
"We expect there are others", he said, noting that Facebook was investigating every single app that had access to large amount of data "before we fixed this".
One better solution, says Marc Rotenberg of the Electronic Privacy Information Center: Make apps alert users whenever data transfers are taking place.
More specifically, take a close look at apps that let developers glom onto your personal information and then potentially share, or re-sell, that information to others.
Mozilla said it would consider returning to Facebook if the company strengthens its default privacy settings for third party apps.