New York Communities For Change, a housing advocacy group, says they are backing candidate for governor Cynthia Nixon.
"In addition to ending a key front in the racist war on drugs, regulating and taxing marijuana would generate hundreds of millions of dollars of tax revenue for our people and create important agricultural opportunities for our state", Nixon said in the Twitter video.
"If there was more political courage coming out of Albany, we would have done this already", Nixon said, presumably taking aim at Governor Cuomo's stance on the issue.
One of Cuomo's reasons for commissioning the study is at least three of New York's neighbors - Massachusetts, New Jersey and Vermont - have either legalized marijuana or are advancing proposals that would allow recreational use of the drug.
A group advocating the decriminalization of pot in NY supports Nixon's contention that there's a stark disparity in the number of whites busted for marijuana crimes, compared to minorities.
Even after eight states and Washington D.C. have legalized, Nixon's support as an executive would be relatively rare, were she to win Cuomo's seat in November.
Nixon advocates for a number of other progressive issues and has made fixing inequality in NY a key part of her campaign. State statistics show that fifth-degree marijuana possession arrests are 48 percent black, 38 percent Latino and nine percent white. She then asked, "Isn't it time we legalize it for everybody else?"
Later in the video, she went so far as to say that "for white people the use of marijuana has effectively been legal for a long time".
Marijuana companies are already moving into NY, taking advantage of what they see as momentum in the industry.
Former House Speaker John Boehner - Nixon's ideological opposite in many ways - announced on Wednesday that he is joining the board of a marijuana company. "It's been a gratifying and illuminating experience and I hope the work we've done will contribute to a fairer and brighter future for women and girls everywhere".