Jaylen Norwood was dancing in the middle of the street to rapper Drake's new hit song when he slipped on an oil slick and was plowed over by the oncoming vehicle. The track has gathered almost 82 million views on YouTube has prompted a unsafe social media dance challenge which requires the person to dance beside a moving auto and then jump back to it. The trend is also known as "doing the Shiggy", thanks to comedian Shiggy who posted a video of him dancing to the song. Celebrities including Will Smith, Kevin Hart and Odell Beckham Jr among others have also popularized the challenge.
The fad has also caught up with the celebs in India as well. Comedy group AIB has posted some amusing videos of the challenge. But that's exactly what social media users are doing as part of the Kiki Challenge. In hundreds of such videos that have surfaced on the internet, people are seen crashing into poles and tripping on potholes. Police including Spain, the U.S. and the United Arab Emirates warned people that the dance challenge is risky and people caught trying it could face criminal charges. Prosecutors ordered the arrest of three "social media influencers" after they posted videos of themselves taking part in the dance challenge, reported by the National newspaper in Abu Dhabi. In Spain, fans can face criminal charges for the same and Egyptian police have warned that anyone disrupting traffic could get a year in prison and a $167 fine.
One video shows a dancing woman's handbag being stolen. Mumbai police wrote on Twitter that attempt to this challenge could put lives at risk and warned people to "Desist from public nuisance or face the music!"