Hamdi Ates, Turk Telekom's corporate communication head, said the company has told ad agencies not to include its ads in USA outlets.
Turkey and the USA are now experiencing rocky relations following Washington's imposition of sanctions on two government ministers for not releasing American Pastor Andrew Brunson, who faces terrorism-related charges in Turkey. Earlier this month, the United States imposed sanctions on two top officials in President Recep Tayyip Erdogan's cabinet in an attempt to get Turkey to turn over Brunson.
Turkey accuses Brunson of espionage and is holding him under house arrest pending his trial.
"We will boycott United States electronic goods", Erdogan said in a speech in Ankara, again showing no sign of compromise in the dispute. "You are exchanging your strategic partner in North Atlantic Treaty Organisation for a priest".
"If (the United States) have the iPhone, there's Samsung on the other side", he said, referring to U.S. giant Apple's iconic phone and the top South Korean brand.
Lavrov, alongside Turkish Foreign Minister Mevlut Cavusoglu, also declared, "We are at a turning point, without exaggeration, in world history" from dominance by a single power toward a multipolar environment.
Foreign Ministry Spokesman Hami Aksoy said on the Turkish MFA Twitter account that President Donald Trump's decision, which also violates World Trade Organisation rules, does not comply with "state seriousness".
"The Turk Telekom family is joining the #NoAdsinUS campaign, standing on the side of our state and our people". Trump doubled tariffs on imports of Turkish steel and aluminum last week, contributing to a precipitous fall in the lira TRYTOM=D3. "Necessary instructions on the issue have been issued to our agencies", Yahya Ustun, spokesman for the country's flag-carrier, wrote on Twitter.
Erdogan has said Turkey needs to find "new friends" because of the row with the its North Atlantic Treaty Organisation ally.
Erdogan admitted the Turkish economy had problems - including a widening current account deficit and inflation of nearly 16 percent but added: "Thanks to God, our economy is functioning like clockwork".
The currency strengthened to around 6.20 lira against the dollar on Wednesday after the government took steps to shore up the currency by reducing the daily limit in bank foreign currency swap transactions and amid news that the finance minister would address foreign investors on Thursday.
The punitive measures pushed Turkey's currency lira into freefall and rattled the country's financial markets.
The rebound of around 6 percent on Wednesday, briefly strengthening to less than 6.0 against the dollar, came after the central bank squeezed lira liquidity in the market, effectively pushing up rates and supporting the currency.
"Significantly more than just official promises of action are needed to exit the current crisis", said Andy Birch, principal economist at IHS Markit, calling for "a sharp central bank rate rise". The country's Finance Minister will seek to reassure around 1,000 global investors in a teleconference scheduled for Thursday.