It retains the key advances of the first iPhone X - facial recognition and an edge-to-edge display - but is cheaper while being noticeably larger at 6.1 inches. It would have an OLED display with richer colours, and Wall Street is targeting a price of $1,049 or $1,099 versus the current $999 base price for the iPhone X.
But this time around each new model takes inspiration from the iPhone X, which means edge-to-edge screens and no home button.
What else does the new iPhone offer?
While online sentiment was mixed, an obvious key focus was the high price tag - also a target of criticism around the launch of the iPhone X past year. In real time, the processor in the iPhone instantly detects and displays performance metrics-the speed of the ball as it leaves the player's hand, the release angle of each shot, even the position of the player's legs.
The iPhone Xr model will be available in white, black, blue, yellow, coral and red colors.
iOS 12 was announced back in June with it bringing a swathe of upgrades to Apple's smartphones and tablets. (For a while, we used the icky word "phablet"- for part-phone part-tablet - to describe them.) But now Apple's largest bests even Samsung's Note 9, which measures 6.4 inches.
It wasn't mentioned in Apple's presentation but the Apple store listings confirm the free accessories bundled with the new iPhones - and there's no sign of the 3.5mm to Lightning headphone adapter.
With the added feature, photographers can change how crisply a photo's background is displayed, so that they can better emphasize the picture's subject.
Both are loaded with Apple's new A12 Bionic chip, which Apple claims runs run 15 per cent faster than the A11 chip in the iPhone X. Upgrades like wireless charging and an apparently machine learning-powered dual selfie camera setup are nice, but they aren't the kinds of things that will make the Pixels stand out in a crowd. Furthermore, the Xr model lacks 3D Touch, but instead, incorporates a "Haptic Touch", which Apple is marketing, as a long-press is accompanied with haptic feedback.
The iPhone XS and XS Max build upon the iPhone X, announced a year ago, by introducing larger screens and a new 7-nanometer chip called A12 Bionic, aimed at faster app processing. The new iPhones are available for pre-order starting Friday and will be in Apple stores (cue the line-ups) starting September 21.
Apple launched its fun Animojis previous year when it revealed the iPhone X but now there's another animated emoji joining the party. The processor helps apps launch up to 30 percent faster.
Bigger and a little less pricey: iPhone XR ($749).
As for the battery, the iPhone XR has up-to 90 minutes more battery life than the 8 Plus.