Those iconic $2,000-a-pop Gianni Versace gold-colored jackets once worn only by Hollywood elites, including Michael Jackson, Paul McCartney and Madonna, may soon become more affordable.
Versace, the Italian fashion house founded by Gianni Versace 40 years ago, has reportedly been sold to U.S. handbag and clothing brand Michael Kors for $2bn (£1.5bn). The company has been working to cut back on distribution and discounting.
"I can't tell you whether he is going to sell dresses for $100 or $300, but I can tell you he is going to find a way to reach a lot more customers by broadening its playing field", Weber says.
"We believe that some of the work required on Versace, which includes toning down some of the brasher elements of the brand which are now out of step with the more subtle tone preferred by modern consumers, are precisely the issues with which Michael Kors has struggled and is yet to satisfactorily resolve", wrote Saunders in a report.
Givi in turn is half-owned by Allegra Versace Beck, daughter of Donatella and niece of late founder Gianni.
The reports of a sale come as Michael Kors has made it clear that it wants to transform itself into a house of luxury brands, starting a year ago with its acquisition of Jimmy Choo, made famous for its "Sex and the City" stilettos.
"However, several years of a hard global luxury climate, declining growth and stiff competition from brands like Louis Vuitton, Gucci and Dior, make the sale less surprising".
She says the deal would now give Kors the ability to "properly compete with Kering's power brand, Gucci".
Kors snapped up shoemaker Jimmy Choo Plc for about 896 million pounds a year ago.
Michael Kors, whose namesake label is best known for its leather handbags, has made no secret of its ambition to grow its portfolio of high-end brands after swooping on British stiletto-heel maker Jimmy Choo for $1.2 billion a year ago.
Shares in Michael Kors fell in early USA trade and were down 8.7 percent by 1526 GMT. Shares, however, were down 9 percent on the reports.