In Google's words: "When you use Google products, you generate data about your activity". But following multiple events and growing threats to user privacy, whether it be courtesy Facebook or Google, there has been growing demand for increased transparency from tech companies in the way they tackle user data.
Google says that before now the only way to access this data was to navigate directly to your Google Account's settings. But clearing the activity data that's on Google's servers has never been especially easy - deterring many users from clearing the record of their darkest desires and favourite bad memes.
Simply put: People are more aware of their personal data and how it can be harvested without their explicit consent and maybe weaponized against them and their own self interests.
See their rather self-serving video, which explains how personalized ads is just one of the minor incidental ways they find information for you, and certainly not the driving force behind their search engine efforts, below.
To delete only your search history, set the date range, and then choose "Search" in the drop-down menu labeled 'All products'.
To erase your Google search history on desktop, click Settings Your Data in Search at the top of the page, right below the right side of the search box. Its business model is largely based on knowing what links you're likely to open, and that means collecting lots of data. Let us know what you'd like to learn about in the comments.
With all the criticisms Google continues to receive in regards to privacy, the company announced a new tool that offers privacy controls and makes it easier for you to understand what data Google collects.
Before doing so, you can look over the search terms you've used (and the websites you've visited while searching).
Deleting your Google search history has, previously, been a bit of a pain. Google also says that Maps will get these similar tools next year. "Additionally, you can access your Activity Controls to decide what information Google saves to your account and uses to make Search and other Google services faster, smarter and more useful", writes Google's director of product management, Eric Miraglia. If the user in not comfortable sharing it with Google as well, these now easily accessible controls can be used to turn of sharing activity, search history, and more, easily.