Prime members in the US can also shop FREE Same-Day Delivery on more than three million eligible items!
Amazon is joining its rival retailers in beefing up its free shipping program just ahead of the holiday shopping blitz.
The offer will be incredibly beneficial for Amazon, and although it has more than 100 million Prime subscribers, a majority of its customers continue to be non-Prime subscribers.
Amazon isn't the only merchant slashing shipping fees.
The National Retail Foundation forecasts holiday retail sales will climb by up to 4.8% compared to a year ago.
The credit ratings agency noted that in the fourth quarter of 2017 alone Amazon's shipping costs amounted to $7.4 billion. Prime account holders will receive free same-day delivery instead of two-day shipping on eligible items.
"Free shipping is one of the easiest promotions to execute for a retailer, and is certainly popular among consumers, however it is a very costly initiative to undertake", he said, noting that Amazon's shipping costs for its 2017 fiscal year totaled nearly $22 billion, and its shipping costs over the last 12 months were about $26 billion.
For now, non-Prime U.S. customers can use Amazon and not pay for postage. Target dropped its minimum purchase amount last week, offering free two-day shipping on hundreds of thousands of items until December 22. The spokeswoman said the company expects to announce that cutoff date later, after assessing customer demand and its logistics network.
Prime members in the United States do get a holiday perk, however.
On Monday, Amazon returned fire, saying it will eat the shipping costs on "hundreds of millions" of items on its online bazaar during the holiday rush.