Even wrestling fans are vocally denouncing the show.
But despite a worldwide outcry over the killing - and question marks over the Saudi Government's involvement - the WWE has decided it's time to end the three-year exile of one of its biggest names at Friday's event in Riyadh. Hogan was eventually taken down.
Hulk - who's hosting the event - told the crowd, "It's good to be back!"
The big talking points; Hulk Hogan emerging at the start of the broadcast to his "Real American" theme - a genuinely surreal sight and sound given the location and surrounding circumstances - and Crown Jewel ending with a McMahon standing tall for some reason.
WWE received obvious pushback when the deal was struck, and those gripes have only intensified since the Khashoggi murder.
Fireworks went off above the stadium as Hogan made his way to the ring. The Undertaker was booed on Raw when he spoke the words Crown Jewel.
WWE is set to hold its Crown Jewel event on Saturday in Saudi Arabia.
In a subsection down in the report, which a person would need to click on a separate link to find, it also read: "If the event were to be cancelled, there could be a material adverse impact on 2018 Adjusted OIBDA guidance".
Bryan had actually asked to lose his match against The Miz at WWE Super Show-Down, which could indicate that he knew the WWE Championship match would take place in Saudi Arabia and he had already made up his mind at that point that he would not be attending. The shows are part of a lucrative 10-year partnership between WWE and the Saudi General Sports Authority in support of Saudi Vision 2030, Saudi Arabia's social and economic reform program.