All we have to go off of right now is the information provided by Haddock on the company's website.
It was listed in the robotics and drones category, but the company's founder says the organisers of the show then revoked the award.
But don't expect to see numerous new products at CES in the real world anytime soon.
Thus keeping in view CTA's image, the organisers made a decision to disqualify the product.
Meanwhile, other forms of sex toys have been a part of CES for some time.
CES has previously come under fire over a lack of female speakers in keynote slots, and the event has also been accused of being slow to reduce the number of so-called "booth babes" that appear on the convention show floor. The main point that wireless carriers and device makers wanted to make at the latest iteration of CES is that this lengthy and troublesome deployment is really going to be worth it since it will enable countless new technologies, create millions of jobs, and ultimately boost the global economy by having everything from microwaves and trashcans to auto tires and your mother-in-law communicate with the World Wide Web.
Haddock writes that sex positivity and inclusion is at the heard of her startup, that they don't hide what they do and they believe all women should be able to vocally claim a space in the pleasure tech sector, which is still heavily dominated by male executives and CEOs.
However, the organisers later backtracked and mentioned the product didn't fit in any category, be it robotics or drones.
The Consumer Electronic Association has rescinded its Innovation Award given to a sex toy, disqualifying the personal massager because they deemed it to be "immoral, obscene, indecent, profane". So why did it rescind this award and risk further accusations of gender bias?
It certainly seems like a case of double standards.