So while Google and Apple have their assistants running on possibly billions of devices, Amazon is quickly picking up the pace with different hardware products using Alexa's capabilities. In that regard, Google's aptly-named Assistant AI is doing particularly well. Google said it predicts that Google Assistant will be available on one billion devices in a few weeks, which is up from 500 million devices in May 2018.
The digital assistant war goes well beyond consumer devices, smart home and office and smartphones. Google also says that active users-both monthly and daily-have quadrupled over the a year ago, though the company won't say how many people are using Google Assistant regularly. In the same time frame Google Assistant served up over 16 million recipes.
To the question of expanding partnership with Apple - for example, embedding its voice assistant Siri in the TVs - the executive said such a plan is not being considered at the moment. "And beyond that, the Assistant is being quite heavily used across these devices as well".
What's unclear is whether the Google Assistant vs. Amazon Alexa race is really zero sum.
But there's a caveat: You'll need your own Amazon Echo or Google Home device to power that voice control. For what it's worth, Amazon doesn't provide an active user number either, and there are conceivably some devices (like Sonos speakers) that come with unwanted Alexa support that is never set up. Amazon has done well with its two-year head start in the market.